Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

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When building a business you need financial backers. At the outset you might want an angel investment, then to keep growing, tap the venture capital industry, and in later stages use private equity.

The funding options are varied for entrepreneurs, so Business Insider decided to contact a bunch of investors, from venture capitalists through private equity, to find out what they look for when they invest in a company.