With $200 billion in annual buying power by 2017, Millennials have become every brand’s coveted customer. But what’s the best way to reach them?
The answer is email.
For all the talk of email being dead — Too much noise! Too much spam! Too many distractions! Snapchat! — email remains the standard for digital communication. In fact, Millennials check email more than any other age group, and nearly half can’t even use the bathroom without checking it, according to a recent Adobe study.
