Through the Southern Growth Studio, I have the great honor to work with non-profits. Big ones. Growing ones. And ones on the verge of collapse. There is an odd tendency for almost all of these organizations to respond to innovations in the same way; they desire them deeply but are wildly timid. It’s a dizzying and paralyzing fear-based response. What if it doesn’t work? I don’t know … They yearn to roll out a new program or recreate an experience that gets better results, but something nagging in the culture keeps them from enacting the very thing that may set them apart and catalyze their potential.
