1. Failure to evolve.
Markets change over time. People’s needs change over time. One of the biggest problems that I see with entrepreneurs and small businesses is that they start the business based on a single solution, or set of solutions, products or services, that satisfy one particular need or pain point in a market, and they may be doing it very well at that point in time.
But over time, markets evolve, needs evolve, pain points evolve and everything changes. All too often, the people who are providing solutions for those markets don’t continue to evolve with the markets and are left with a bigger and bigger gap between the need and the pain point of the market and the product, service or solution that they’re providing. Add a drastic change in the bigger economy and the speed at which these gaps open grows exponentially, as does the width and depth of the gaps.
To read the full, original article click on this link: The 12 Dysfunctions of an Entrepreneur
Author: Jonathan Fields
