Companies like Apple, Google, Tesla, and Nike have no problem finding talented people to interview. Their in-demand products make jobs with their companies in demand, too. What employees don’t often demand, however, is a premium salary. In fact, most are willing to work for less in exchange for putting a top brand on their resume, according to the study "Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less" by Nader Tavassoli and Rajesh Chandy of the London Business School and Alina Sorescu of Texas A&M University.
