I recently met with a company with a high profit margin for their industry. They hired me to help with a growth strategy. During my meetings with the senior people I heard again and again about their high margin and discerned an underlying worry that growth would only lower it. When I had gathered enough information and understanding about the company, I broached the idea to the CEO that I knew how to increase their current margin a few points. He looked at me a bit askance—but they were already doing so well! Better than most in their industry.
