When publicist Jennifer B.* was just starting out in her career, her job was so demanding that she tried to take a few shortcuts.
"I was pitching all the major beauty and fashion publications, and I cut and pasted the same pitch into about 50-plus emails," she recalls. "I ended up addressing two top editors with the wrong names, so it was clear I was ‘mass’ pitching. It made me look incompetent and lazy. Huge mistake."
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