Creativity can feel like an accident. Suddenly, out of nowhere a novel idea shows up in conscious thought and we’ve solved that persistent problem. Or, after days of staring at a blank page, words fly off our fingertips and we’ve written that perfect blog post or editorial. Some attribute creativity to brilliance, but we now know just being smart isn’t enough.
We are creative when conditions in our minds are just right. When we have access to our intellect, knowledge, and experience, our brains can light up with new idea. We can solve the unsolvable problem and imagine a new reality.
