Crowdfunding is the new black for small businesses and nonprofits. It’s a sleek solution to an age-old problem: how to raise money to get something done. The premise is pretty simple–make a video, set up a page, and let the money pour in. And when inventions like a frying pan with a sword hilt handle rack up thousands of dollars, it can seem like crowdfunding is as easy as taking candy from a baby (or taking money from your friends, to be more precise). After spending the past five months running my own Indiegogo campaign, I am here to tell you: It’s not.
Image: Perk purgatory. (Chris McKenna/Wikimedia Commons, CC-BY-SA 4.0)
