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Founded by Rich Bendis

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Don’t even try to manage Millennials, the largest generation in the workforce. Lead them. Yes Virginia, those born just before the turn of this last century are different. They cannot be managed the way other generations have been managed. They must be inspired and enabled through BRAVE leadership.

The BRAVE leadership framework is comprised of Behaviors, Relationships, Attitudes, Values and the Environment, building those from the outside in through context, purpose, strategy, message, and implementation. Applying those to Millennials: