We’ve been developing a theory of business over the last few years, based on our work with a number of companies. The theory is less about innovation tools and techniques and more about the structure of a firm’s workforce. What’s become apparent is that the mix of skills drives a lot of innovation success. While you can take a fairly conservative culture and rally it to an occasional innovation effort, that conservative organization will revert to its comfort zone over time. To innovate consistently and effectively, a firm needs a supportive culture, a committed management team and the right mix of skills, interests and perspectives to sustain innovation.
To read the full, original article click on this link: Blogging Innovation » Creatives Take the Lead in Innovation
Author: Jeffrey Phillips
