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As the proverb goes, two heads are better than one. Yet, when it comes to running a business, the idea of co-CEOs has been described as "flirting with disaster". There's simply not enough room for two at the top.

One startup has found a way to make it work, and having two CEOs has changed the entire mission of the company.

Image: When Songkick and CrowdSurge merged, the co-CEOs Ian Hogarth and Matt Jones got shirts with photos of each other on it.