In the mid-2000s, Brad Morehead had a window of opportunity.
He wanted to apply his direct marketing knowledge to build a national consumer brand. He also wanted a business with recurring revenue. And he saw potential in the burgeoning home-security-alarm industry, which was in a state of flux due to advances in wireless technology. Costs to develop and deploy those systems were dropping. The economic crisis offered smaller companies an opportunity to advertise more cost effectively while established companies were retrenching.
Image: Thomas Hawk via Creative Commons license. Image has been altered.
