A former accountant, she and a veterinary practice management consultant, Christi Scovel, started the company in response to the frequent calls that Ms. Scovel was receiving from friends and family with questions about their pets’ health. Curious why pet owners didn’t simply search for answers online, Ms. Cannon found that most of the available resources were either unprofessional blogs or sites where veterinarians spoke in medical jargon. She and Ms. Scovel aimed to fill the gap with a site that generates revenue by providing online appointment booking for veterinarians who will pay a monthly listing fee.
But first they needed money. “I am a huge proponent of the bootstrap, then angel, then revenue model,” said Ms. Cannon, who is 38. Two months after the site went live, an infusion of cash from a college friend of Ms. Cannon’s enabled the co-founders to quit their day jobs and hire a Web developer.
To read the full, original article click on this link: Find an Angel Investor Before You Need One - You're the Boss Blog - NYTimes.com
Author: ADRIANA GARDELLA
