Amazon Books is now open for business in Seattle. The floor is hardwood and the shelves and displays are weighed down by beautiful, physical books. It looks and smells like any ordinary bookstore.
But make no mistake. It’s anything but. Amazon’s new store is the digital economy’s coming full circle -- flipping the model to tie together online and offline in a whole new way. It’s establishing land-based business on ecommerce prowess, and modeling the methodology of the next generation of retail.
