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In the past few weeks, three corporate innovation clients have moved to — or had their roles expanded to include — their company’s training function. As one remarked, perhaps ruefully, “Now I’ve got to get the people who actually do the work to innovate.”

Yes, enterprise innovation conversations seem to be shifting more from the “how” to the “who.” Process and methodology debates have turned into the operational challenge of how best to boost people’s capabilities. For many firms, the innovation agenda is now as much about human capital investment as delivering new products and services.