Once you strip away all the business guru rhetoric and the MBA case studies, there are really only three ways to innovate a new product that can succeed in the marketplace:
You can build it, buy it, or collaborate to get it.
By “build it,” I mean developing in-house the products and services that customers want, and then relying on your own resources to gain market share and profits.
http://www.forbes.com/sites/marshallphelps/2016/01/25/5-secrets-to-innovation-success/#25aaa6827a70
