Some authors talk about successful innovation being the sum of idea plus execution, others talk about the importance of insight and its role in driving the creation of ideas that will be meaningful to customers, and even fewer about the role of inspiration in uncovering potential insight. But innovation is all about value and each of the definitions, frameworks, and models out there only tell part of the story of successful innovation.
I’ve been talking for a while now in my speeches how crucial value is to innovation. It is no consequence as a result that value sits at the center of my definition of innovation:
