LEADING THROUGH THE STORM: HOW TOP BOSSES MANAGE DURING THE RECESSION
Leaders, take heed: There really might be no time like the present to launch a new product or service.
“This is a time when a lot of businesses are hunkering down,” said Chuck Bamford, a professor of entrepreneurship at Queens University of Charlotte and business consultant. “Typical competitors are not looking to do something new or different. … Providing you can financially afford it, take this as an opportunity to test out ideas and try to be innovative.”