While it may very well be true that innovation as we often see it deployed is nothing more than a passing fancy, it is still possible to turn it into something real: a living, breathing, human-centered way of thinking and being that will lead organizations into innovative states.
http://www.forbes.com/sites/henrydoss/2016/01/31/four-cardinal-points-of-leading-innovation-culture/#43deab6a53fd
