The nonprofit organization behind Sesame Street is making a venture capital arm to invest in children’s toys, games and innovations in education. The company is seeks to capitalize on the brand being a “gold standard” for anything kid-related. Sesame Worskshop, the nonprofit that produces the decades-old PBS children show, announced Monday that it’s partnering creating a venture advisory arm called Sesame Ventures. Sesame Ventures is partnering with VC firm Collaborative Ventures to produce “Collab+Sesame.”
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