There is nothing easy about selling private securities. But, long before the hard road of selling is taken, the CEO must erect the entire marketing and regulatory framework. The marketing and sales of the securities must fit into the legal and regulatory framework. If that framework in built, then Verdonik suggests that the CEO can begin internet selling activities.
Verdonik begins the discussion of selling securities with his detailed analysis of the components of the capital markets that make deals happen. Verdonik calls one of these parts of the market the deal-makers, or in the case of accredited investor crowdfunding, the “Little Dogs.”
