A lot of folks start their fundraising efforts by targeting their first choice prospect and working down the list. It’s instinctively the most natural thing to do.
But unless you are a really good fundraiser and know that the
process will be a slam dunk, I think this is exactly the wrong
approach.
Practice makes perfect, and fundraising is no different.
Fundraising unfortunately is as much about how well you tell your story as it is about the content. And most people only get better at telling their story the more times they do it.
To read the full, original article click on this link: Why You Shouldn't Pitch Your Number One VC Choice First
Author: Rob Go
