When thinking about financing your startup, it is important understand different types of potential investors.
Not every wallet is right for you.
Figuring out who to raise money from and why will save you time and yield better results.
1. Friends and Family
Often times the first check comes from a family member or a friend. In theory, it is a lot easier to close them because they already know you. In practice, sometimes this is awkward, and may lead to awkward situations in the future.
