Before Apple Music, before the iPad, even before the mp3, I had a front-row seat and backstage access to the digital music revolution.
During my 12-year tenure at Apple, from the late ’80s and to the early 2000s, I helped lead the team that launched some of Apple's earliest innovations in music and entertainment. We developed the strategies, marketing initiatives, and relationships with content creators and media companies—across music, film, and TV—that laid the foundations that iTunes and subsequent innovations were later build upon.
Image: Flickr user Guillermo
