After months of testing, Google has finally added color to Google image search filters. Though a relatively small detail, there might be a bigger lesson we can learn from the color wheel that can help you ensure a positive user experience and drive the amount of time users spend on your page.
Google Image Search Filters
If you run a Google image search, you’ll see a colorful bouquet of filters at the top. Aside from enhancing the overall aesthetics of the page, there’s something to be said about the way those colors make the user feel. Maybe it’s so subtle you don’t notice any difference at all, or perhaps the filters, ranging from aqua hues into deeper purples and more, enhance the search experience on a psychological level.
