Every day, entrepreneurs make the commitment to stake huge amounts of time and money on building businesses in sectors that they believe would benefit from their viewpoint. But delve deeper into their plans and many struggle to articulate how their new venture will fundamentally challenge the way things are done.
That matters because if you are not entering a sector to turn it upside down, then chances are you are dooming yourself to being just another participant. Whether you like it or not, the world doesn’t need another coffee maker, another airline, another telco … in fact, another anything. What the world needs is a coffee maker that redefines how coffee is made or mark
