The most powerful word in negotiations is "fair." It’s so powerful that I call it the "F-word." Here’s why it’s so powerful, when to use it, and how.
FAIRNESS ON THE MIND As human beings, we’re powerfully swayed by how much we feel we’re being respected. People comply with agreements if they feel they’ve been treated fairly and lash out if they don’t.
Image: Flickr user toffehoff
