Sometimes it’s clear that the writing's on the wall for an organization: Things aren't going well. And during those times it’s even harder to communicate and lead.
Whether a company figures out its end vision is unattainable without the help of a deep-pocketed investor, or if it simply sees the financials and understands that the run rate is coming to a close, these are pivotal and emotional times for individuals at the top. More importantly, they're the hardest moments to strategize.
