When considering the most exciting elements of entrepreneurial life, you probably don’t immediately think of the word “infrastructure.” Foundations, wiring, plumbing — surely, these aren’t the things that provide a startup with the innovative spark it needs to grow.
But infrastructure goes way beyond pipes and wires; it’s your startup’s internal road map. It’s your HR systems, sales processes, and marketing protocols. It embodies some of the most vital and creative parts of your operation, and it helps you achieve your biggest goals.
