In the mid-1980s, Andy Grove at Intel and Gary Kennedy at Oracle started playing with traditional models for setting goals at companies. What they developed became known as the Objectives and Key Results or OKRs system — since tweaked and made famous by Google (which still faithfully practices it today). For a long time it was the latest and greatest in company planning and alignment (if you’re not familiar, you can get an overview here). But now something new is emerging: Goal Science Thinking.
