It has been more than a decade since the University System of Maryland (USM) redesigned its logo. In that time, logo design standards have changed considerably-and so has the system. USM has become increasingly focused on innovation, economic development, and student success, but its graphic identity has not kept pace.
That is, until now. Today, USM unveiled a new logo specifically designed to bring its visual identity up-to-date and in line with its strategic priorities.
"USM today is different from the USM 10 years ago" says Anne Moultrie, USM's vice chancellor for communications. "We have made significant progress in building our reputation for excellence and innovation. We have become a national model in several areas, including academic transformation, effectiveness and efficiency, and economic and workplace development. Our logo should reflect this progress and visually identify USM as the dynamic, forward-looking organization that it is today."
