Crowdsourced innovation is a tactic used more and more often by government organizations as well as enterprise corporations. This means that innovation teams need to add a new skill set to their resumé: communications.
Any crowdsourcing initiative includes the marketing task of building and maintaining the interest of the crowd. And although there are numerous tips and tricks that go along with innovation communications strategies, one of the key questions that these specialists have when their launching a communication initiative is: who is our target audience? Who are the innovators?
