For a moment, simplify the purpose of startup to one act: the transfer of belief. From founder to herself. From founder to startup. From startup to investor. From startup to market. That last transfer of conviction proves to be one of the most tenuous. According to a three-year study on startup mortality, most startups fail after having raised $1.3 million and around 20 months after their last financing round. Of course, many factors contribute to those failures, but it goes to show how treacherous of a stretch it can be for startups seeking to pave a path to market.
