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When CEOs are bored of disrupting industries on Earth, their thoughts invariably turn to space.

space shuttle

It’s not news, of course, that the ultimate billionaire’s plaything is a private space company. Jeff Bezos, Elon Musk, and Richard Branson all have their own, in the shape of Blue Origin, SpaceX, and Virgin Galactic, respectively. But this week the three men have all separately announced new ventures that will make use of their space-going schemes.