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March is a special time of year for college basketball fans, and it can be a headache for professors vying for students’ attention as the season reaches its peak. But what if faculty members could harness the excitement of March Madness and channel it into a learning device?

Image: Brooke Scelza - Katie Hinde, an associate professor in the School of Human Evolution and Social Change at Arizona State U., created the 64-bracket contest that simulates mammals going head-to-head in combat against each other.