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creative1A few months after the presentation of the Green Paper on Cultural and Creative Industries the European debate has been more centred on innovation, rather than creativity. In a document produced for the European Commission Enterprise & Industry Directorate-General called “New Cluster Concepts Activities in Creative Industries” the core definition of creative industries is linked to art, music, culture, writing and fashion. This approach is mainly metropolitan-based.

The document also states a big difference between creativity and innovation: “Art and culture and most other creative industries are not driven by neither research, nor new solutions based on new knowledge from users; creative industries are basically taste-driven and most creative workers aspiration is to set new standards for users taste and choice”.

To read the full, original article click on this link: Creativity and Innovation in Europe « URBACT The blog

Author: URBACT