My friend complained regularly about how cold she was, even in mild weather. Since I can get through a Vermont winter with a flannel shirt and a denim jacket, this baffled me. Eventually I discovered she suffers from Raynaud’s Syndrome.
Then I met one of the entrepreneurial partners of a firm, who came up with an idea for how to use their experience to solve this problem facing millions…being perpetually cold. A simple problem but not such an easy one to fix. With ingenuity, perseverance, and lots of false starts they are now well on their way to building a successful business. There journey is a lesson in perseverance for all.
