Yesterday I wrote about the benefits of using social proof and authority in
raising venture capital. If you didn’t read that yet it might be
worth having a quick skim as a primer.
Social proof is defined as “looking for others to guide our
decisions” and is also one of the most important techniques in acquiring
customers in your company. Many of you have read or at least know the
primary thesis of “Crossing the Chasm” the seminal book on marketing
your products to mainstream consu
To read the full, original article click on this link: How to Acquire Customers by Marketing “Heroes” | Both Sides of the Table
Author: Mark Suster
