The slower days of summer seem to have also sparked a discussion of
how to best cultivate creativity – and not just in the advertising
community. After reading a Newsweek
piece on why brainstorming doesn’t work (and what does), we found
an ideahive
post on provoking serendipity particularly timely – and
serendipitous.
The piece defines Serendipity as
“The emergence of desirable novelty from a chance encounter, the discovery of something wonderful, unknown and unpredictable. It is the act of unexpected cross-pollination, the seed of something new.”
To read the full, original article click on this link: Finding Serendipity And Sparking Creativity - PSFK
