Men are from Mars, women are from Venus – countless books, TV shows and films have run off of that idea, but there is truth when it comes to the physiological differences between the male and female brain. In general terms, there are things women do better (multitask, understand situations, empathy) and things men do better (focus, analyze, deliver solutions). These aren’t just stereotypes, they relate to the way the human brain is built – and when it comes to business in 2017, this natural difference may be the key to purpose-driven innovation in established industries. Understanding how to leverage both typically male and female behaviors will be the path to modern leadership norms and success in a tech-led world.
