How can you create persuasive presentations that help you connect with your target audience? Here’s a five-step model I call the TEMPTaction model. It’s created based on an understanding of persuasion, great public-speaking delivery and communication principles. Let’s take a deeper look.
The first “T” in TEMPTaction stands for touch. This doesn’t mean you need to physically reach out and touch your customers -- it means you need to metaphorically touch them with your communication. People make decisions based on emotion. If there’s no emotional connection, they’re not likely to act. If they don’t see your reasoning or a need to act, people won’t decide.
