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This Vertical Farm Wants To Be An Agriculture Company Not A Tech Company

As the indoor farming industry has taken off in the last several years–over the next 10 years, indoor farming is expected to account for 50% of leafy green production, and grow to a $42 billion industry–it’s become apparent that it’s as much about technology as it is about agriculture. Bowery, a new startup operating out of an old warehouse building in Kearney, New Jersey, developed a sensor-based proprietary technology, called FarmOS, specifically to support the venture by determining necessary nutrient levels, as well as when crops are ready for harvesting. And in South San Francisco, Plenty is growing produce via a tech-supported vertical farming model that has already received $26 million from tech investors like Bezos Expeditions and Innovation Endeavors.

Image: The FreshBox model centers around shipping containers. (Photo: courtesy FreshBox Farms)