Exceptional content marketing — and its accompanying, loyal audience — takes time to build. That may be why, when it comes to delivering content that connects and endures, there’s often a knowing look to the horizon:
“Don’t expect magic overnight. Plant the seed and be patient.”
“You have to invest the time and energy in writing. And accept that it takes a long, long time to write something good.”
“There’s the short game of hitting quantity targets. And then there’s the long-game of building quality: engagement, loyalty, love and respect.”
This excerpted counsel is from Joe Coleman and Tara-Nicholle Nelson, just a few of our Review subjects. But similar words are frequently part of the advice that we hear from people who’ve built careers and companies on content that resonates and lasts. And certainly, as your editors of the Review over the last four years, their words ring true to us.
