So many organizations set out to innovate, but lose their way close to the finish line. All of the time, money, and energy invested loom over them like an ominous shadow of failure ready to overtake the whole scene.
What happened? There was so much momentum, good will, collaboration, and then—the painful, public crash into the wall.
What is this wall? The revenue expectations of the business may not have been formally expressed on the front end. Pressure builds. You see it on the faces of coworkers in the hallways. Things tighten up. The market has shifted. Competitors have gained ground. All longer-term projects need to shorten their cycle or cease.
