Say you have a great idea for a new product or service in your field of expertise but you are reluctant to take the plunge, quit your job and start your own business. You know that launching this venture on your own would be risky, stressful and costly.
There is an alternative – stay with your current employer and become an ‘intrapreneur’ – someone who acts as an entrepreneur but inside an established organisation.
Most companies recognise the need for more innovation and actively encourage employees to suggest and develop new business ideas.
