Majority of startups die early in India due to their failure to survive ‘Valley of Death’ – a popular usage in IT world to refer to failure of startups from ideation to taking commercial shape for want of incubation and funding facility, according to National Research Development Corporation (NRDC) chairman and Managing Director H. Purushotham. Not beyond 10 to 15% of startups are successful in launching prototype of their products/services conceived at the beginning and hit the market from ideation stage.
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