When people arrived in Las Vegas to attend CES this week, one of the first things they noticed was Google’s massive promotional campaign for its Google Assistant service. There are ads hanging on the sides of buildings, painted on trains, and splashed on the screens of hotel room TVs.
The effort is one of many signals that artificial intelligence is a huge theme at this year’s show–mainly in the form of digital assistants like the Assistant, Amazon’s Alexa, and Apple’s Siri. Google wants those ads to create the vibe that its Assistant is the go-to choice for consumer electronics companies looking to build a brain into their device.
