Life is an endless blur of work, commuting, parenting and laundry. But there are those rare and delightful moments that stick in our memories and define our lives. It could be a delicious dessert you ate in a Parisian cafe while on vacation or that time you were singled out in class for achieving the highest test score. Chip Heath, a professor at Stanford University’s Graduate School of Business, has written a book with his brother, Dan Heath, a senior professor at Duke University’s Center for Advancement of Social Entrepreneurship (CASE), that examines the importance of moments in both life and work. The Power of Moments: Why Certain Experiences Have Extraordinary Impact explains how companies can do more to create defining moments for their employees and customers, which can lead to greater satisfaction and boost the bottom line. Chip Heath joined Knowledge@Wharton to discuss the ideas in the book.
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