New collaboration and strategic innovation tools developed by European researchers will help fast-track creative ideas by networking the most competent people to tackle the job.
Like gold prospectors, companies are willing to go to the ends of the earth to find innovative ideas; and like gold prospectors they often grow old looking.
For all its importance, innovation remains a fundamentally mysterious process, often the outcome of unexpected Eureka moments. It is crucial to competitiveness and it propels the world’s leading companies, but ultimately the reasons why or how it happens often depend on who you talk to.
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